CST Ethiopia rebrand concept – Logo

Working with CST-Ethiopia, we created a proof-of-concept showcase for a organisation-wide rebrand. Phase 1 focused on the logo, core colours, and fonts. Phase 2 took these concepts a step further, working the ideas in to new documentation, marketing materials, and internal/external publications.

Here’s the existing CST logo…

And here’s the new logo. We chose to keep the existing individual logos and instead re-coloured to bring them inline with the new brand. The tagline fits snuggly between the name and the smaller logos, setting the scene for additional layouts.