Building a customer base is hard, keeping your customers happy is harder. We work with individuals who need websites built with WordPress, a simple portal to promote their brand and in turn grow their customer base. It’s a bread and butter kinda gig which we love working on but there comes a time in every journey where the need to grow becomes the need to satisfy, to motivate, and to retain.
We work with a lot of authors and have come to identify a common problem in this Amazon-dominated industry; author has great book content, social presence, and website > author has dedicated readership base > readership base are hungry for new content > social, website, and readership base take too much time to maintain > author struggles to compete with competition > readership base declines > sales decline.
We were recently consulted to step in and help mitigate this potential scenario with one of our longer term clients. Given our experience with software we designed and constructed a set of automated workflows using industry standard ActiveCampaign which freed up enough time for our client to both actively engage with their readership base at the same time as conjuring up new book content. Their readers mean everything to them and the thought of becoming overwhelmed was enough to give us a call. Their proactive approach side-lined one of the most common scenarios that authors struggle to deal with in this connected world.
RNS utilised ActiveCampaign’s intricate and dependable platform to help our client manage tasks that would normally pull them away from relationship building and precious writing time. Building on previous experience we helped identify pinch-points and bottlenecks in their existing workflows, transferring the bulk of the excessive workload from manual reaction to automatic proaction. Automations help authors focus on what’s important and forget the tedium behind website and newsletter maintenance. ActiveCampaign’s detailed but accessible task-linking framework has allowed RNS to automatically manage:
- Multiple popular reader base subscription lists
- Template the maintenance of monthly newsletter and subsequent update processes
- Committing to European GDPR standards on a global basis, not just the EU
- Tagging reader interest via subscription endpoint with non-personally identifiable generic book series data
- Honouring fast and smooth unsubscribing
With these new automations whirring silently in the background, RNS and ActiveCampaign are helping authors to build a stronger client relationship workflow whilst giving them the freedom to do what they do best – write great stories.