CST Ethiopia rebrand concept – Logo

Working with CST-Ethiopia, we created a proof-of-concept showcase for a organisation-wide rebrand. Phase 1 focused on the logo, core colours, and fonts. Phase 2 took these concepts a step further, working the ideas in to new documentation, marketing materials, and internal/external publications. Phase 3 will (hopefully) be the official launch! Watch this space…

To start with here’s the existing CST logo. It’s not bad, to be honest, but the underscore and black tagline don’t really fit that well…

And here’s the new logo. We chose to keep the existing individual logos but instead re-colour them green to bring them inline with the new org brand colours. The tagline fits snuggly between the org name and the smaller logos, and sets the scene for additional layouts.

Client