Redesigning Landing Pages To Improve UXUI


Alison and I go back years, usually working together on backend builds and automations. We recently discussed an update to her core author site home page – out with the old and in with the new! We agreed on a streamlined UX to help speed up brand acquisition, solidify subscription performance via an alternative subscription method, and to improve the overall UI using a clearer navigation structure.

Keeping mainly in line with the original full-height viewport landing page requirement, I opted to deviate a little from the original paperback artwork and introduced three new visual hooks:

1 – a video background.
2 – subscription popup via trigger.
3 – additional content below the fold (gasp!)

The video background was formatted and looped using Google’s proprietary WEBM technology and has enabled us to spend less bandwidth delivering the UX than if using a decent-sized image. We now offer a super inviting welcome that we believe says volumes about Alison and her books. The new subscription via trigger was a decision based purely on statistics and has helped to clean-up what was once a rather obtuse subscription form floating in space. And yes, content below the fold! I’m still in two minds :/ but I like the way it looks so we’re going to go with it for now.

Check it out here.



June 2020